What is PayPal and how does it work?

Question :

Answer :

PayPal is a safer, simpler way to send and receive money online.

You can pay for items you buy on eBay as well as on hundreds of other leading retail websites, or you can use PayPal to send money quickly and safely to anyone with an email address.

You can pay with money held in your PayPal account balance or use another payment method such as a credit card, debit card or your bank account.

Once you sign up for a PayPal account, you just need to select PayPal as your payment method when you shop online. Websites that accept PayPal will show the PayPal logo in their checkout. You will be asked to log in to your account with your email address and password to confirm the payment. PayPal never shares your financial information with sellers or retailers.

If you receive a payment through PayPal, you will receive an email notification and the money will be credited to your PayPal account. You can then use your PayPal balance to make payments, or you can withdraw the funds to your bank account.

It’s free to sign up for a PayPal account. Fees charged are based on who you are sending funds to:

Personal payments: Payments to friends or family are free when funded by bank account or PayPal balance. If the payment is funded by credit or debit card then fee is charged to the recipient, however the sender can choose to pay this instead. Please note you must select the ‘Personal’ payment tab within the ‘Send Money’ payment flow to qualify for this rate.

Purchase payments: For payments made as a purchase of goods or services, the recipient (seller) will be charged a fee. For more information visit www.paypal.co.uk and click on the ‘Fees’ link at the bottom of any page.

PayPal is available worldwide and in all major currencies.

Source::::https://www.paypal.com/helpscr?cmd=_help&locale=en_GB&countrycode=GB&_dyncharset=UTF-8&t=solutionTab&ps=solutionPanels&solutionId=163072

September 29, 2009. Uncategorized. Leave a comment.

Google AdSense by wikipedia.org

AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).^[1]

Overview

Google uses its Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites’ pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:^{[citation needed]}

They use a wide range of traffic-generating techniques, including but not limited to online advertising.
They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”.

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

Oingo, Inc., a privately held company located in Los Angeles, was started in 1998 by Gilad Elbaz and Adam Weissman. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller.^[2]

Oingo changed its name to Applied Semantics in 2001,^[3] which was later acquired by Google in April 2003 for US$102 million.^[4]

In 2009, Google AdSense announced that it would now be offering new features, including the ability to “enable multiple networks to display ads”.

Types

AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, “advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from.”^[5]

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser’s website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

AdSense for domains

Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.^[6]

AdSense for video

AdSense for video allows publishers with video content to generate revenue using ad placements from Google’s extensive Advertising network. AdSense for video display both InVideo overlay and text overlay ads.

XHTML compatibility

As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of

non-standard end tags, such as </img> and </input>,
the attribute checked rather than checked="checked",
presentational attributes other than id, class, or style — for example, bgcolor and align,
a table structure for purely presentational (i.e., non-tabular) purposes,¹ and
the font tag.²

1: using a table structure for unintended purposes is strongly recommended against by the W3C^{[citation needed]}, but nevertheless does not cause a document to fail validation — there is currently no algorithmic method of determining whether a table is used “correctly” (for displaying tabular data or for displaying elements, that get proportionally wider or narrower when browser window resizes in width without active client side scripting).
2: the font tag is deprecated but does not fail validation in any XHTML standard.

Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.

The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.

However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag.^[7] This workaround appears to be accepted by Google.^[8]

How AdSense works

This article contains instructions, advice, or how-to content. The purpose of Wikipedia is to present facts, not to train. Please help improve this article either by rewriting the how-to content or by moving it to Wikiversity or Wikibooks. (September 2009)

The webmaster inserts the AdSense JavaScript code into a webpage.
Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google’s servers.
For contextual advertisements, Google’s servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.^[9]^[10]
For referrals, Google adds money to the advertiser’s account when visitors either download the referred software or subscribe to the referred service.^[11] The referral program was retired in August 2008.^[12]
Search advertisements are added to the list of results after the visitor performs a search.
Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These “zombie” websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such “AdSense farms” are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.^{[citation needed]}

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.^[13]

Criticism

Due to concerns about click fraud, ‘Google AdSense’ has been criticized by some search engine optimization firms as a large source of what Google calls “invalid clicks”, in which one company clicks on a rival’s search engine advertisements to drive up the other company’s costs.^[14]

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs.^{[citation needed]} These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized.^[15] Google withholds payment until an account reaches US$100,^[16] but many micro content providers^{[citation needed]} require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google claims accounts have been disabled due to click fraud.^{[citation needed]}

Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google’s AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.^[17] Some sites have been banned for distributing copyright material even when they hold the copyright themselves or are authorized by the copyright holder to distribute the material.^[18]

It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.^[19]

In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in India, an advert was generated for a (presumably non-existent) educational qualification in terrorism.^[20]

Google AdSense:::Enhance your site—and your profits.

Enhance your site—and your profits.

Keep your users coming back with contextually targeted ads.

You want to make more money from advertising, but you don’t want to serve untargeted ads to your users. Google AdSense™ solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

Access thousands of advertisers with minimal effort.

Signing up and maintaining relationships with advertisers is a full-time job. Luckily, Google AdSense does it for you. Our advertisers range from global brands to small local companies, in categories ranging from Education to Travel, Mortgages to Patio Furniture and just about everything in between. Best of all, once you get started, the AdSense program requires virtually no maintenance.

Rev up your site’s revenue potential.

When you display Google ads on your website, you’ll be maximizing your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it’s over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page — and the maximum revenue for you.

Enlarge image.

Through AdSense, ads from Google’s base of advertisers are served on content pages like this page from nameadog.com

When your content changes, so do your ads.

Google AdSense technology goes beyond simple keyword or category matching. We work hard to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how specialized or broad your content. As your content changes, Google’s ads change to match. And since our ads are also targeted by country, global businesses can display local advertising with no additional effort.*

Safeguarding your business standards is our business too.

We’re committed to maintaining our customers’ business standards. That’s why Google AdSense features these safeguards:

Competitive ad filters. You can block competitive ads, or other ads you want to keep off your site, simply by telling us which URLs to block.
Ad Review. Before ads appear on your site, they’re reviewed using a combination of human and automated processes. The review process takes into account a variety of factors, including the quality of the ad and whether it’s suitable for all audiences.
Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
Choose your own default ads. In the unlikely event that Google is unable to serve targeted ads on your page, we offer you the option of displaying a default ad of your choice. This ensures that your advertising space is always being used as effectively as possible.

Customize ads to complement your site.

You spend lots of time perfecting your website’s look and feel, and we want AdSense to fit in. So we let you customize the appearance of your ads to fully complement your site by choosing from over 200 colors and 24 pre-set color palettes (you can create and save your own custom palettes using a simple point-and-click color selection tool.

Track your earnings with online reports.

With AdSense, you can monitor your ad performance with customizable online reports that offer details like the number of page impressions, clicks and click-through rate. You can track the performance of specific ad formats, colors and pages, and spot trends quickly and easily. Our flexible reporting tools let you group your pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, category and more.

And best of all, of course, you can check your earnings anytime.

Getting started is fast and easy.

Getting started as a Google AdSense publisher is easy. It only takes a few moments to apply online for both content and search ads. Once you’re approved, simply log in to your account, copy a block of HTML code and paste it into your existing ad server or any of your web pages. And that’s it—you’re done. Relevant ads start to appear on your web pages, and your earnings start to add up.

Click here to apply for AdSense.

Google AdSense for search

When you join the AdSense program, you get access to Google AdSense for search, and that’s a good thing; adding a Google search box to your site means monetizing more web pages while offering your users an even better site experience. Visitors hang around longer, since they can search from right on your site. And since AdSense serves targeted ads on search results pages, you can make more money from your Google search box as well. Learn more about Google AdSense for search.

Source:::https://www.google.com/adsense/static/en_US/AfcOverview.html

September 29, 2009. Uncategorized. Leave a comment.

10 ways to make money online From blogging to profitable social networking and playing games to posting on forums, the internet is a world of moneymaking opportunity

Source:::http://www.timesonline.co.uk/tol/life_and_style/education/student/article3439076.ece

With the advent of university top-up fees, student life doesn’t come cheap for today’s overworked undergraduates. But the power of the internet offers up a number of ingenious ways to generate some extra beer money from the comfort of your own home. Here are ten of the best.

1. Social networking

It might seem like nothing more than a pipe dream but making money as you trawl through profiles of friends, prospective and ex boyfriends and girlfriends is actually a reality. Yuwie, an upstart social networking enterprise, offers to pay its users as they increase the page impressions of their public profiles, upload photos to share and refer others to join in the fun. All of this is achieved by a proportionate payment structure that sees around half of the website’s advertising revenue – its chief source of income – distributed directly to its user base.

Admittedly it’s still early days but with around half a million registrations to date and no shortage of testimonials, Yuwie looks like the real deal.

What is PayPal and how does it work?